3 Steps to Go From Zero to Hero Online

Using Ahrefs.com tools – How To Write a Post That Will Attract Web Traffic

by

Strategic Topic Selection- Using Ahrefs.com tools – to write a post that will attract web traffic

Step 1 – Find Topics that are proven to generate Search Traffic!

A   Focus on the reader “what solutions are they looking for, to what problem?”

How to, what, where, why for a particular group of people?

(i) Search the main topic

(ii) Go to the Phrase Match Report

  1. keyword ideas on this topic
    Note the keyword metrics – search volume

(iii) Click on the SERP button – Look at the traffic column for top-ranking pages

(iv) Do (iii) again for keyword lower down the phrase match report – again.
– Compare traffic to search volume

B  GENERIC SEARCH TOPIC – Eg. recipes – 2.4m volume

Filter (i) KD – max score of 10;

(ii) Search volume >1000;

Click SERP – look at traffic column

C  Enter a Competitor’s Domain – note, search volume

  • Goto to Top Pages Report – see which pages are generating the most traffic
  • Check Top Keyword column against Page URL and volume – choose topics to write about

Step 2 – Assess Search Intent  – what are they searching for/what do they expect to see?

Trending
5 Ways to Increase Website Traffic Fast for Free

  • Search the keyword phrase you want to rank for in Google & the Search results will reveal:-
  • Content-type – look at top 10 results for searched keyword – Note: results type
  • Content Format – again look at top 10 results – the format will stand out
  • Content Angle – keep to top 10 results – “Benefits”

Search for Slow Cookers – top 10 results dominated by eCommerce sites

Step 3 – Write a data-driven Outline – know which keywords the top-ranking pages are ranking for:-

  1. Go to Keywords Explorer – search for the target keyword
  2. Scroll to the bottom of the page – find – top 10 ranking pages with SEO metrics
  3. To see keywords the page ranks for – click on the number in the keyword column
  4. Open Organic Keywords Report in Site Explorer
  5. Click on Position t (top left) – set filter (from 1 to 10)
  6. Look for words that pop/jump out from the list
  7. Use these words as sub-topics/subheadings
  8. Add some bullet points below each subheading – make sure you stay on topic

Step 4 – Write Your First Draft

  1. Pomodoro technique – set alarm/ timer for 25 mins
  2. Break for 5 mins
  3. Rinse & Repeat

Step 5 – Edit Your Draft