Bottom line: Hostinger’s “Export to WordPress” tool moves your content (pages, text, images, files) but does not migrate the visual design, layout, store, integrations, forms, or SEO settings.
To keep the same look-and-feel you will need to rebuild the design inside WordPress or start again with Hostinger’s separate AI WordPress Website Builder.
Why the design can’t come across
Hostinger AI Website Builder stores its styles, sections, and widgets in a proprietary format that WordPress themes cannot read. The export utility therefore strips the site down to raw HTML blocks and media, leaving everything else behind[1][2][3].
What transfers automatically | What you must rebuild manually |
– Pages & blog posts - Headings & paragraphs - Images & other media files | – Global styles, fonts, colours - Header / footer layout - Section structure & grids - E-commerce store & products - Contact forms & submissions - SEO settings (meta, schema) |
How to run the export safely
(i) Spin up a blank WordPress install on the same or another Hostinger plan (WordPress 6.5+).
(ii) In WP Settings → Permalinks choose Post name. Temporarily deactivate all plugins[1].
(iii) In the AI Builder dashboard open … → Export content to WordPress, enter the destination domain and click Start export.
(iv) WordPress will ask for a one-time Application Password; approve the connection[1].
(v) When the transfer finishes, revoke the password for security.
If you prefer to abandon the builder entirely, delete the AI site in Websites → ⋮ → Delete and create a fresh WordPress site from scratch[4]. (Deletion is irreversible, so keep backups.)
Getting the same look inside WordPress
Because only raw content arrives, replicate the design with one of these approaches:
- Import the pages into a page builder (Elementor, Gutenberg blocks, Beaver Builder) and rebuild sections visually. The text and images are already in place; drag-and-drop widgets to match the old layout.
- Use a lightweight theme (Astra, GeneratePress, Blocksy) that supports full-width templates so you can recreate the header, footer, and colour palette quickly.
- Copy CSS values (fonts, hex colours, spacing) from the AI site before deletion and apply them in the WP Customizer.
- Re-generate a WordPress site with Hostinger’s new AI WordPress Website Builder—it builds a native WP install from a prompt, letting you fine-tune the design with standard themes and plugins afterwards[5][6].
Making an AI-Builder site “WordPress-friendly” before export
You cannot change the underlying format, but you can make the manual rebuild easier:
- Keep the page hierarchy simple (Home, About, Services, Blog) so slugs map 1-to-1 in WordPress.
- Avoid niche widgets (advanced sliders, custom forms) that lack WP equivalents; replace them with basic text or images you can later swap for WP plugins.
- Document colours, fonts, and section spacing early—take screenshots or copy style codes for reference.
- Post-migration optimisation checklist
Making site “WordPress-friendly” after export
After content lands in WordPress, tackle the usual performance and SEO tasks that are easier in WP than in the AI builder:
- Install a caching/performance plugin (WP Rocket, NitroPack) to improve LCP.
- Bulk-optimise images with ShortPixel AI or Imagify and add descriptive alt text.
- Auto-generate internal links with Link Whisper or Internal Link Juicer.
- Add Rank Math (or Schema Pro) for JSON-LD FAQ/Product/Article markup.
- Rewrite meta titles & descriptions to target focus keywords and keep them ≤ 60/160 chars.
- Create a staging site for theme experiments so the public site remains live.
References:
- https://support.hostinger.com/en/articles/6572573-website-builder-how-to-export-content-to-wordpress
- https://cybernews.com/best-website-builders/hostinger-web-builder-review/
- https://www.reddit.com/r/Hostinger/comments/1m5rqby/exporting_from_hostinger_builder_to_wordpress/
- https://support.hostinger.com/en/articles/6639802-how-to-switch-from-hostinger-website-builder-to-wordpress-or-another-content-management-system
- https://www.hostinger.com/uk/tutorials/hostinger-website-builder-vs-wordpress
https://www.websitebuilderexpert.com/website-builders/hostinger-website-builder-review/